Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website www.smartpension.co.uk and also allows us to improve our site.
Introduction
This Cookie Notice (Notice) describes how Smart Pension Limited (‘Smart’, ‘we’, ‘us’ or ‘our’) of 136 George Street, London, W1H 5LD uses cookies and similar technologies when you visit our website. This Notice should be read in conjunction with our Privacy Notice.
What are cookies?
A cookie is a small text file of letters and numbers that are placed on your computer or mobile device when you visit a website. Cookies are widely used to make websites work more efficiently and to provide information to the owners of the site.
You can find more information about cookies from cookiepedia.co.uk.
Where do cookies come from?
There are two sources of cookies: first-party cookies, which are set by Smart on your device, and third-party cookies, which are set by a third-party service provider.
Smart may use third-party cookies to analyse the use of our website. These third-party service providers may also collect and use information about your visits to our site and other websites.
Why do we use cookies?
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
We use cookies and other tracking technologies, for example, to:
- Improve user experience on our website.
- Analyse our website traffic and understand who visits our websites, how they navigate around them, and how easy they find them to use.
- Preserve your login state and remember your settings and preferences.
- Show the most useful content for the users relating to our products and services.
We do not show adverts from third parties on our websites. We do not store any personal information in our cookies that can be used to identify you directly, like your name, email, postcode, or financial information (credit card, bank account).
We do not sell your data to a third party for any reason. To read more about how we protect the information we collect about you, please read our Privacy Notice.
How can you change your cookie settings?
By using our website or other online services, such as our mobile application, you agree to our use of cookies as described in this Notice.
Certain cookies are strictly necessary for making our website work well. But you can control or disable other types of cookies through ‘Cookie Settings’ in our cookie banner which pops up when you visit our website. You can also manage what cookies are stored on your device directly by use of your browser settings. However, blocking some types of cookies may mean you cannot use all the services or features on our websites or other online services.
As explained above, third-party cookies are set by someone other than Smart. Some of our pages may also contain content from other sites like YouTube, which may set their own cookies. We have no control over third-party cookies, but you can disable them by using your browser settings. Please note that you should check these third parties' privacy notices for further information on their use of your personal data.
Do we transfer your data outside of the UK or EEA?
Information collected may be transferred and stored outside the UK or EEA. Where your personal data is being transferred to countries outside the UK or EEA either by us or by our service providers acting on our behalf, we will ensure that appropriate safeguards and necessary organisational and technical measures are in place to protect your personal data in accordance with the Data Protection Laws. For further information on third parties’ use of your personal data, please check their privacy and cookie notices.
Changes to this Notice
We keep this Notice under regular review and may change it at any time. This Notice is current as of May 2026.
How to contact us?
Our Data Protection Officer is Joanne Zhang. If you have any queries about this Notice, please contact [email protected].
Cookies we collect on this Website
Essential
| Cookies | Group | Description | Status | Duration |
|---|
| ucString | Usercentrics | Holds ControllerID, SettingsID, and history. | web | - |
| ucData | Usercentrics | Holds information about Google Consent Mode. | web | - |
| uc:analytics... | Usercentrics | Prevents events from being triggered redundantly. | web | - |
| __utmb | Google Analytics | Used to track the time of the visit. | cookie | Session |
| _ga | Google Analytics | Used to distinguish between users. | cookie | 731 days |
| _gid | Google Analytics | Used to identify the user. | cookie | 1 day |
| IDE | Google Analytics | Used to show personalised ads. | cookie | 396 days |
| CONSENT | Google Analytics | Stores the consent choices of the user. | cookie | 731 days |
| _gat | Google Analytics | Used to read and filter requests from bots. | cookie | 1 minute |
| FPID | Google Analytics | Stores a value used for setting the Client ID. | cookie | 731 days |
| FPLC | Google Analytics | Generates statistical data about visitor usage. | cookie | 1200 minutes |
Functional
| Cookies | Group | Description | Status | Duration |
|---|
| __sak | YouTube Video | Stores information about the visitor's video preferences. | web | - |
| LAST_RESULT... | YouTube Video | Saves user settings when retrieving a video. | web | - |
| yt-player... | YouTube Video | Determines optimal video quality based on device. | web | - |
| yt-remote... | YouTube Video | Stores video player preferences using embedded video. | web | - |
| YEC | YouTube Video | Stores user's video player preferences. | cookie | 396 days |
| _Secure-YEC | YouTube Video | Stores user's video player preferences. | cookie | 396 days |
| CONSENT | YouTube Video | Detects if the visitor accepted marketing categories. | cookie | 731 days |
| DEVICE_INFO | YouTube Video | Tracks user's interaction with embedded content. | cookie | 179 days |
| remote_sid | YouTube Video | Used for functionality of YouTube video content. | cookie | Session |
| test_cookie | YouTube Video | Tests for cookie setting permissions in the browser. | cookie | 1 day |
| VISITOR_INFO1_LIVE | YouTube Video | Measures bandwidth to determine player interface. | cookie | 183 days |
| YSC | YouTube Video | Set by the YouTube video service on pages. | cookie | Session |
| PREF | YouTube Video | Stores preferred page configuration and playback. | cookie | 244 days |
| pm_sess | YouTube Video | Used to maintain your browsing session. | cookie | 30 minutes |
| CGIC | YouTube Video | Provides search results via auto-completing. | cookie | 183 days |
| UULE | YouTube Video | Used to determine the user's geographic location. | cookie | 360 days |
| Linkedin_oauth_ | LinkedIn Plugin | Used to provide functions across pages. | cookie | Session |
Marketing
| Cookies | Group | Description | Status | Duration |
|---|
| _clck | Microsoft Clarity | Persists the Clarity User ID and preferences. | cookie | Session |
| _clsk | Microsoft Clarity | Connects multiple page views into a single recording. | cookie | Session |
| CLID | Microsoft Clarity | Identifies the first-time Clarity saw this user. | cookie | Session |
| ANONCHK | Microsoft Clarity | Indicates if MUID is transferred to ANID. | cookie | Session |
| MR | Microsoft Clarity | Indicates whether to refresh MUID. | cookie | Session |
| MUID | Microsoft Clarity | Identifies unique web browsers visiting Microsoft sites. | cookie | Session |
| SM | Microsoft Clarity | Used in synchronizing the MUID across domains. | cookie | Session |
| NID | Google Ads | Used to provide advertisements or retargeting. | cookie | 183 days |
| __gads | Google Ads | Used to provide advertisements or retargeting. | cookie | 396 days |
| pm_sess | Google Ads | Used to make sure that requests come from a user. | cookie | 30 minutes |
| ANID | Google Ads | Shows advertisements on websites outside of Google. | cookie | 396 days |
| _gcl_au | Google Ads | Used to store and track conversions. | cookie | 90 days |
| FPGCLAW | Google Ads | Used to track campaign related information. | cookie | 90 days |
| FPGCLGB | Google Ads | Used to track campaign related information. | cookie | 90 days |
| _gcl_gb | Google Ads | Used to track campaign related information. | cookie | 90 days |
| _gac_gb_ | Google Ads | Used to track campaign related information. | cookie | 90 days |
| _gcl_aw | Google Ads | Set when a user arrives via a Google ad click. | cookie | 90 days |
| YSC | Google Ads | Used to store and track interaction. | cookie | Session |
| 1P_JAR | Google Ads | Collects info on how the end user uses the website. | cookie | 30 days |
| AID | Google Ads | Links activities on other devices for logged-in users. | cookie | 396 days |
| FPAU | Google Ads | Collects user activity through embedded elements. | cookie | 90 days |
| _ga | Google Analytics 4 | Used to distinguish users. | cookie | 731 days |
| _ga_ | Google Analytics 4 | Used to persist session state. | cookie | 731 days |