The next phase of growth at Smart Pension

Reaching £10 billion in assets under management

Reaching £10 billion in assets under management is a significant milestone for any pension provider. For Smart Pension, the fastest-growing UK master trust, exceeding this figure is a proud moment, given the industry’s demanding entry requirements and its history of being led by well-established players. This milestone signals both our direction of travel and the broader pace of change within the industry. 

When I look back at how far we've come, what stands out most is the trust that employers and members have placed in us. This milestone reflects the confidence our two million members have in our business, our technology and our people. It also demonstrates our ability to continue attracting new business and shaping the future of pension savings and modern retirement.

From day one, our ambition has been to raise the standard for workplace pensions. We’ve been focused on simplifying pensions, making retirement easier at all stages, and using technology for a greater purpose. And it’s clear that our approach to modernising pensions is delivering results. 

Equipped for the future

This milestone is about much more than a number. It highlights our ability to deliver long-term value to members and employers in an evolving industry where scale is becoming increasingly important. 

With further consolidation expected across the market following reforms introduced through the Pension Schemes Act, Smart Pension is well positioned to embrace emerging opportunities.

We are hopeful that the introduction of the Pension Schemes Act, alongside a growing focus on customer outcomes, will help make this traditional market more accessible over time.   

We’re growing organically with over 100,000 employers and two million members, attracting large-scale employers as a proven long-term partner. Alongside this consistent organic growth, our experience, operational capability and expertise as the pension consolidator of choice places us in a strong position to support customers while also continuing to deliver value for members and employers alike.

And as our scale grows, so does our ability to access a broader range of investment opportunities, drive greater value and strengthen our overall offering. Put simply, growing together helps us work even harder for our members, supporting better retirement outcomes and building a strong foundation for the future.

Evolving in many ways

As we celebrate this significant milestone, it’s only right that our brand evolves with the rest of our business, which is exactly what we’ve done. 

We’ve now launched a new website, brand identity and voice that reflects the organisation we've become today and our ambitions for the future. We wanted to ensure the way we communicate is as clear, accessible and engaging as the services we provide, while creating a new website that reflects our modern approach to pensions.

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About Smart Pension

Launched in 2015, Smart Pension now exceeds £10bn in Assets Under Management (AUM) and serves 2 million members and 100,000 employers. It is powered by Keystone, Smart’s global savings and investments technology platform.

Aquiline, Barclays, Chrysalis Investments, DWS Group, Fidelity InternationalStrategic Ventures, J.P. Morgan, Legal & General Investment Management, MUFG and Natixis Investment Managers are all investors in Smart Pension.